Looking at my Faigin Still-Life Atelier first-year portfolio, it strikes me that I’ve become a gimmick artist.
I’ve done gimmicks of unusual perspectives…

…unusual arrangements of ordinary items…

…ordinary arrangements of unusual items…

…hiding acrylics under oil paintings and then revealing parts using solvent…

…a headless painting for selfie-takers…

…household objects arranged like flowers…

…flowers arranged like a face…

…fruit arranged like a face…

…guitars with faces…
…and an animated fighting shrimp jumping into the still-life painting of a wok.
My biggest gimmick so far: A free camera lucida, or virtual projector. Using an invented technique using Zoom and open-source software OBS, I can overlay live video feeds of my canvas onto my still-life setups, and any reference photos to form a single, live, composite video image on a computer monitor. With this approach, I can easily rearrange a still life and immediately see what it will look like against any background image or even on the canvas of a painting in progress. Also, I can use the combined images on the screen to mark the canvas for size and position, which offers a tempting shortcut for doing accurate drawings.

Such labor-saving, time-saving, value-maximizing shortcuts are very much the domain of the gimmick, as described in depth by Sianne Ngai in Theory of the Gimmick: Aesthetic Judgment and Capitalist Form (Cambridge, Mass: Belknap Press, 2020). We react to a gimmick with a combination of repulsion and attraction (as we might with puns), and as Ngai writes, the gimmick’s “unwanted transparency” reveals paradoxes:
The gimmick saves us labor.
The gimmick does not save labor (in fact, it intensifies or even eliminates it).
The gimmick is a device that strikes us as working too hard.
The gimmick is a device that strikes us as working too little.
The gimmick is outdated, backwards.
The gimmick is newfangled, futuristic.
…
The gimmick makes something about capitalist production transparent.
The gimmick makes something about capitalist production obscure.
Within years, if not sooner, we can expect that my clumsy video compositing technique will be supplanted by AI-powered augmented reality goggles that allow their wearers to generate previously unimaginable images at industrial speed and network scale.
As for visual gimmicks, we don’t have to look hard to find similar examples in the contemporary art world, which is replete with gimmicks of every variety.
Maybe painting’s clever tricks of light and dark and contrast are themselves gimmicks, and if that’s the case, even as a gimmick artist I’m heading in the right direction.